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What is a Customer Data Platform and when do you need one?

As a software implementation partner we oftentimes get requests for installing a Customer Data Platform. However, we notice there still is a lot of confusion about what a CDP actually is and how it is different from a Customer Relationship Management application or a Data Management Platform. Time to get things clear!

What is a Customer Data Platform and when do you need one_

In this video we use a specific business case to outline what a CDP can do and what value it can bring you. We'll explain crystal clear how a CDP relates to the other applications in your solutions stack and discuss when it's the right time to choose a CDP based on your digital maturity. After watching this video you'll understand how a CDP can be used to create a unified customer profile with a 360 view on your customers.

Extra resources:

Download the CRM Implementation guide

cegeka-crm-implementation-guide

Build a positive relationship with customers

Everyone is keen on having a personal, pleasant (buying) experience with as little friction as possible. As a company, this means looking for a way to build a positive relationship with our customers in which we can put them first.

Download the ebook now

Demo recording of Microsoft Dynamics 365 CRM: Customer Service

Webinar on customer service in an omnichannel environment

During this webinar, we focus on how you can support customer focus by using the right tools. Find out how Microsoft Dynamics 365 CRM solutions take your customer focus to the next level.

Watch our hands-on demo of Dynamics 365 CRM: Customer Service

3 steps towards the best data integration strategy for your business

cegeka-3-steps-data-integration

Why is data integration vital for your business?

In today’s data-driven world, avoiding data silos is vital for efficient workflows involving data-generating departments – which is exactly where data integration comes in. But how do you decide on an integration strategy? Is it possible to just pick a tool and go with it? Many businesses do this, but there might just be a better approach.

Read this article