Customer centricity: Everyone is keen on having a personal, pleasant (buying) experience with as little friction as possible. As a company, this means looking for a way to build a positive relationship with our customers in which we can put them first.
A solid CRM tool is the basis for building such a relationship, but it doesn't stop there. Therefore, instead of CRM we speak about customer engagement. In our ebook "CRM implementation guide" you can read about:
Download the ebook now!