---
title: "Use case: How to manage sales promotions and other actions centrally with Cegeka Field Sales App"
description: Cegeka Field Sales App enables sales directors to centrally roll out sales promotions and other actions, set targets for sales representatives, and track progress.
---

[Blogs ](https://www.cegeka.com/en/blogs)

# [Use case: How to manage sales promotions and other actions centrally with Cegeka Field Sales App](https://www.cegeka.com/en/blogs/use-case-cegeka-field-sales-app-manage-sales-promotions-actions-centrally)

 Written by [Steven De Backer](https://www.cegeka.com/en/blogs/author/steven-de-backer) | Apr 10, 2024 7:33:02 AM

On top of their standard to-do list, sales representatives also carry out sales promotions and other actions, such as checking specific SKUs or conducting surveys. Managing several actions at once can get quite messy. Unless you’re using [Cegeka Field Sales App](https://www.cegeka.com/en/solutions/dynamics365/solutions/crm/cegeka-field-sales-app), that is. With our app, you can easily create actions and roll them out to specific customers, set targets for sales reps, and track progress – all from one central overview.

## The challenge 

To further boost sales, companies can run various **actions on top of regular store checks**. These are either one-time or recurrent actions, **managed centrally** by a sales director, category manager, field manager, or the like. These actions are aimed at:

- **directly boosting sales**, for example, via a sales promotion through displays;
- **improving sales tactics** by **collecting valuable info**, for example, through a short survey.

**How do you maintain a central overview of ongoing actions and efficiently track progress? With Cegeka Field Sales App, of course.**

## The approach 

Now back to the sales director:<https://www.cegeka.com/en-be/solutions/dynamics365/cegeka-fearless-leader>

<https://www.cegeka.com/en-be/solutions/dynamics365/cegeka-fearless-leader>

- As soon as an action is up and running, the sales director can **track its progress** (e.g., how many stores did each sales rep visit, how many displays did they sell, etc.).
- If an action is not doing as well as expected, the director can **react promptly**.

## The results 

Cegeka Field Sales App is the perfect tool to **centrally manage all sorts of sales actions**:

- **easily set up actions** and roll them out to specific customers;
- **define targets** for sales reps and **track their progress**;
- make **timely adjustments** to optimize outcomes.

 

```
Want to see more ways Cegeka Field Sales App can streamline your sales processes? Explore our other use cases: How to automate order processing Tracking product sales pipelines in bars and restaurants Making the most out of store checks Optimizing your daily route and planning Running on-site store checks offline on any device
```

<https://www.cegeka.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJRQ8wb9bIIhCXag2KCrOQsl6YKw2b3d5S380tHzJIrrSXz0zM%2F7AE1dYvGhk8GGuQ06xl9YhfJapUFeLsMDc7tzBa3y0%2F8sw3Xfmats5vT9FhEq%2FeRx2sqYx65jHVDMvW%2B1Bs5dBHIFuOQ5KNYsGPMf6TgeeZHR8H7BS8PmDqWRs3L%2BIhQS020YAStgK8GCI1%2FzkFGjIjgFcvWjVzVSlJ9HxuQEapbXkWiUHZPzItGOXbUqK04U%2BS765pp&webInteractiveContentId=188204178492&portalId=2655225>

[View full post](https://www.cegeka.com/en/blogs/use-case-cegeka-field-sales-app-manage-sales-promotions-actions-centrally)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Steven De Backer"
  },
  "dateModified" : "2025-06-30T13:37:32.246Z",
  "datePublished" : "2024-04-10T07:33:02Z",
  "headline" : "Use case: How to manage sales promotions and other actions centrally with Cegeka Field Sales App",
  "image" : {
    "@type" : "ImageObject",
    "height" : 253,
    "url" : "https://2655225.fs1.hubspotusercontent-na1.net/hubfs/2655225/EN%20-%20CBS/Blogs/Cegeka%20field%20sales%20App%20-%20use%20cases.png",
    "width" : 450
  },
  "mainEntityOfPage" : "https://www.cegeka.com/en/blogs/use-case-cegeka-field-sales-app-manage-sales-promotions-actions-centrally",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Discover our latest blogs"
  }
}
```