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Digital Marketing

It’s impossible today to make a big impact on customers solely through your product or solution. The challenge lies in staying relevant to your customers and ensuring that your brand generates novel, positive experiences for them, seamlessly across all touch points and communication channels.

Why Cegeka?

We can handle complexity

Large-scale complex integration projects are our core business. Our agile software factory with over 600 staff enables us to work agile and deliver results fast.

We deliver what you need

We go for short time-to-market. Our agile methodology allows us to deliver the exact solutions you need, while you benefit from new insights along the (agile) way.

We know customer centricity is all

Your customers expect you to give them top notch service and a consistent experience along all your touchpoints. We help you develop a customer-centric omnichannel strategy.

We listen first

Your business knowhow and our expertise combined is the key for the best result. By listening closely to your needs, we are able to give you the results you - and your customers - need.

Creating a context for the ultimate customer experience

Digital strategy - Digital Marketing | Cegeka

We think with you

  • Digital strategy
  • Visual concept
  • Definition requirements
  • Create your project roadmap
Untitled design (1)

We help build your roadmap

  • Agile implementation
  • Interaction design
  • Content creation
  • Launch plan
Untitled design

We run with it

  • 24/7 help desk
  • Analysis of metrics
  • Campaign management
  • Innovation workshops
  • Always on

Client speaks

Cedric Buccelli - Brussels Airlines - Digital Marketing | Cegeka

“We only managed to meet our tight deadline thanks to Cegeka’s agile approach. The project was completed on time and on budget, and it was launched very smoothly”

Cedric Buccelli - Senior IT Architect, Brussels Airlines

Cegeka’s Digital Maturity Model: how mature is your business?

Digital strategy

Do you have a strategy? Does it cross channels? Does your company know about and use it?

People & processes

Is your company able to work as a single unit to make the customer experience as smooth as possible?

Data & metrics

How do you collect data across all channels and use it to drive your policies and communication? 

Conversation

Do you know where your customers are, and do you maintain personal conversations with them?

Tools & technology

Do you have the tools and technology available to achieve your short and long term goals?

Digital assessment

We can perform a digital assessment of your company, providing an expert view of your digital maturity and suggest value-adding improvements.

DigitalMarketing_Visual-02

Omni-channel communication: 3 milestones

Starter: Single-channel

  • No strategy
  • Little product-focused interaction
  • Website is the primary channel
  • No central data repository

Intermediate: Multichannel

  • One strategy per channel
  • One channel per conversation
  • Single-channel data analysis
  • No channel integration

Expert: Omni-channel

  • Customer experience center
  • Cross-functional teams in conversation accros channels
  • Customer data center
  • Integrated systems

Muriel Van Craenenbroeck talks about Omnichannel Maturity

Play Video

How Cegeka transforms your digital strategy

Digital strategy

We help you develop a digital strategy to use your online assets to meet your customers’ unmet needs

KPI driven optimization

We measure and optimize by connecting data sources and creating value-driven dashboards based on your KPIs.

Digital expertise & tools

If it’s digital – we’ve got the expertise! The sky’s the limit, from Sitecore Umbraco, dotnetnuke and Drupal to Microsoft CRM.

Mobile app development

Mobile is no longer an option – it is a key business enabler. We craft premium apps on all mobile platforms.

 

Content strategy

Engage with your users with relevant content. We’ll help you come up with a customer journey plan that leads to conversion.

No worries SLA

Keep your tech future-proof with our no worries SLA. We’ll support you every step of the way, in every way.

14

There are a total of 14 marketing communication channels

67%

Of the customer journey is influenced by digital channels

8.6

Companies use an average of 8.6 channels in their marketing approaches

44%

48% of Belgian companies don't know where their customers are active online. 

5%

Of companies use all 14 communication channels.

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