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Home Discover our latest blogs Discover our latest blogs Shaping the Future of Customer Engagement with Copilot
CRM
Customer Engagement
3 minutes reading

Shaping the Future of Customer Engagement with Copilot

Rob Ockers

Rob Ockers

november 14, 2024

In the rapidly evolving world of customer engagement, businesses are constantly seeking innovative ways to connect with their customers and streamline their operations. We aim to enable them to become connected companies. Cegeka Business Solutions, in collaboration with Microsoft Netherlands, offers a glimpse into the future of customer engagement through the lens of Dynamics 365 CE, Power Platform and Copilot.

Dynamics 365: A Harmonized Platform for CRM Solutions

Our commitment to customer engagement is deeply rooted in innovation. At the heart of our approach lies the Dynamics 365 and Power Platform, a harmonized ecosystem that delivers ERP, CRM solutions, low-code, and no-code applications. These tools empower users to secure processes, manage data flow effectively, offering tailored solutions that address the unique challenges of each customer. The consistency and interconnectivity of Copilot in these systems eliminates the need for complex configurations, enabling Copilot to answer questions effectively.

The platform builds on the robust technical foundation from Microsoft Azure. The Azure hosting platform, supported by security products like Entra ID (formerly Azure Active Directory), ensures that management and compliance are seamlessly woven into our solutions, providing a secure and compliant environment for businesses. This way, users only get access to parts they are allowed to access.

CRM_blog_10.4.2024

 

Copilots: Bridging the Gap with AI

The introduction of AI, particularly generative AI, has transformed Microsoft's technology and has revolutionized business interactions with data. Copilots, such as Microsoft 365 Copilot, have shifted the focus from data input and reporting to extracting usable data in human-readable language. This makes data more accessible and actionable. Microsoft 365 Copilot, referred to by Giel Cuijpers from Microsoft as the 'coat hanger' for Copilots, exemplifies this approach, allowing users to interact with machines through natural language queries.

This transformative technology serves as a bridge between users and machines, simplifying interactions and enhancing productivity. The solution of Microsoft Copilot within Dynamics 365 also offers specific capabilities for various business functions, such as Finance, Supply Chain Management, and Sales. For instance, within Dynamics 365 Sales, users can inquire about the status of opportunities or review activity history using human-readable text queries. In addition, it also summarizes customer activity and emails which in turn saves time.

But there are more Copilots that users can benefit from. For example, Copilot Studio is part of the larger ecosystem that empowers users to modify existing Copilots or create custom functionalities. It allows for the integration of new data sources and seamless interaction with Microsoft 365 apps, providing valuable insights and answers to common queries.

 

Curious about more insights? Then get inspired by the full report on the Food Inspiration Day in Copenhagen. Download the report for free here.


Power Platform & AI: A Synergy for Automation

 

Power Platform, in combination with AI, offers a versatile tool that adapts to different company contexts. AI is currently intertwined throughout the solution and is getting smarter. It empowers users across various roles, streamlining communication and automating processes. For example, Power Ultimate, a workflow tool within Office, incorporates AI capabilities to process incoming emails and extract relevant information.

Cegeka's approach to Power Platform and AI focuses on practical apps and data-driven insights. We focus on delivering solutions that streamline business processes and provide essential information, catering to the diverse needs of companies. By integrating the CE platform within the corporate environment, Power BI can play a crucial role in filtering and analyzing data, enhancing efficiency across different contexts.
Curious for more? Watch the aftermovie of this event below:

 

Conclusion

Cegeka’s Food Inspiration Day reaffirmed the importance of connection, innovation, and knowledge sharing. As industries, including the food industry, continue to evolve, AI will undoubtedly play a central role. By leveraging Dynamics 365, the Power Platform, and AI, Cegeka provides businesses with the tools they need to connect with customers and streamline their operations.

Curious for more insights from the various sessions we had during this event? Be inspired by our comprehensive event report  or read the other articles about this event. Discover more about the future of Business Applications and Supply Chain, along with insights from sessions on NIS2, ESG, and a usecase from CZAV and Skytree

Missed out? We look forward to more inspiring events and continued growth within the food & process sector. If you have any questions, feel free to reach out to our team.

Rob Ockers

Rob Ockers

Rob Ockers, Business Architect

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