A second important shift is far-reaching personalization. Thanks to data analysis, service providers can get to know their customers more personally and draw up customized offers. Next-generation customization and marketing techniques create a much stronger relationship with the customer.

Front-end simplification and personalization rely on back-end innovation and automation. Lawyers and accountancy firms, for example, are massively digitizing their paperwork with Robotic Process Automation (RPA). As a cloud specialist, UX partner, digital strategy provider, and portal and data intelligence provider, Cegeka has many proposals to make a difference.