When Dynamics 365 was introduced, the older Dynamics CRM was split up into three applications: Dynamics for Sales, Marketing and Customer Service. This provides every employee with a specific tool, tailored to their role.
Dynamics 365 for Marketing is more than a regular marketing tool. This application allows you to search for and feed potential customers by lifting your marketing efforts to the next level.
You automate your marketing processes, launch email campaigns, and create web forms or other targeted content to generate more leads.