Guide: CRM implementation
This CRM implementation guide helps you to set and develop a customer centricity strategy.
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Implementation guide preview
A solid CRM tool is the basis for building strong customer relationships. That is why we prefer to talk about customer engagement instead of CRM.
The implementation guide includes five parts:
- Taking a closer look to the concept of customer centricity
- Why we focus on customer engagement and what it includes
- Advice on setting a customer centric strategy
- An overview of common mistakes
- Followed by an overview of possible success factors