Guide: CRM implementation

Implementation guide preview 

A solid CRM tool is the basis for building strong customer relationships. That is why we prefer to talk about customer engagement instead of CRM. 

 The implementation guide includes five parts: 

1. Taking a closer look to the concept of customer centricity  
2. Why we focus on customer engagement and what it includes 
3. Advice on setting a customer centric strategy 
4. An overview of common mistakes 
5. Followed by an overview of possible success factors