Enhance your product visibility and create your perfect store

Cegeka Fearless Leader is well accepted by international key players in the FMCG (Fast Moving Consumer Goods) / CPG (Consumer Package Goods) -market.

Producers of food, drinks and, non-food products, as well as multi-brand field execution agencies maximize their sales and service in the retail and Out Of Home channels, supported by the Cegeka Fearless Leader application.

Great results are achieved by means of continuously improving product visibility.

Cegeka Fearless Leader

Turn your challenges into opportunities

Few industries face increasing expectations like the FMCG and CPG industry does. While striving to continuously augment your 'Customer Engagement', you typically encounter the following challenges. We have the tools and industry expertise to help you transform these challenges into opportunities.

  • Perfect visibility and perfect store

    Accelerate your route to 'The Perfect Store' and 'Perfect Precence' while taking promotional product actions into account. 

  • Spend the right time with the right customer and channel

    Reach customers with the highest potential while taking seasonal effects and organizational changes at the customer into account. 

  • Optimized field resource planning

    Maximize customer face time and the efficiency of field actions while minimizing time on the road. 

  • Data-driven insights

    Have the right information about the customer and the channel on an ad-hoc basis and be able to make the right decisions baded on profound analysis. 

Free E-book

Introduction to Fearless Leader

Hans Rubens Het Anker

"We no longer take any paper administration with us during client visits. On top of that, all our communication goes through CRM: from briefing the team to examining the results."

Hans Rubens, Commercial Director, Brouwerij Het Anker

Cegeka Fearless Leader features

Click Here to have a look at our 3 different flavours


Silver (including Bronze)

Gold (including Silver)


Manage your FMCG/CPG challenges in Fearless Fashion


  • Master Data
  • Multimedia
  • Assortments
  • Planograms


  • Surveys
  • Promotions & Projects
  • Order Templates
  • PIM (Product Information Management)


  • Objectives
  • Key Accounts
  • Contracts
  • Multi Outlet Departments
  • Order automation


Turn your data into information: Reporting, Business Intelligence, Dashboarding


  • Visits


  • Retail
  • Out of Home
  • Journey
  • Visit GPS Control


  • History Retail
  • History Out of Home
  • Perfect Store
  • AI Share of Shelf
  • Alerts
  • E-mail Push Reports


Drive your Field Force to the right place at the right time.


  • GPS Personal Routes
  • GPS Team Routes
  • Personal Calendars
  • Team Calendars
  • Multi Day Optimized Routes


  • Multi Day Outlet Optimized Routes
  • Promotion Actions & Missions Generator
  • Multi Tasks Generator
  • Multi Order Template Generator


  • Multi Day Outlet & Field Force
  • Optimized Routes
  • GEO Territory Management
  • GEO Sales Rep Workload Calculator


Make sure your consumer picks your product in your Retail and Out Of Home channel.


  • Check In / Check Out
  • Store & Assortment Checks
  • Tasks
  • Captures
  • Visit report


  • Multimedia
  • Work DashBoard


  • Surveys
  • Order Taking with Product Selector
  • Order Processing
  • Promotion Actions & Missions
  • Tasks
  • Chat/instant messaging
  • Expense Notes


  • PIM
  • Advanced Work DashBoard


  • Contracts
  • Order Automation
  • Departments
  • AI aided SKU Detection
  • AI Share of Shelf Calculator


  • Actual Performance vs Objectives

The benefits of Cegeka Fearless Leader for your FMCG / CPG company

  • Turn your data into information: reporting, business intelligence, dashboarding
  • Drive your field force to the right place at the right time
  • Make sure your customer selects your product in your retail and out of home channel
  • Do more sales, improve your profitability and your market position
Avento www image benefits (3)

Explore more insights for FMCG and CPG

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