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Cegeka Field Sales App
CRM
Customer Engagement
April 29, 2025
The hidden cost of inefficient field sales: what’s it really costing you?
Let’s be honest — mornings for your field sales team often start with Google Maps, scrolling through Excel sheets, and hunting through emails to find that one...

Steven De Backer
CRM
Cegeka Field Sales App
April 28, 2025
Why your field sales team only sells 1/3 of the time — And how to change that
In field sales, time is everything. But most teams aren’t spending nearly enough of it doing what actually moves the needle — selling.

Glenn Fellows
CRM
Customer Engagement
April 10, 2024
Use case: How to manage sales promotions and other actions centrally with Cegeka Field Sales App
On top of their standard to-do list, sales representatives also carry out sales promotions and other actions, such as checking specific SKUs or conducting...

Steven De Backer
CRM
Customer Engagement
April 10, 2024
Use case: How to automate order processing with Cegeka Field Sales App
During a store check, sales representatives replenish out-of-stock products. There are several ways to do this, including a standard order, an ex-car delivery...

Steven De Backer
CRM
Customer Engagement
February 23, 2024
Use case: How to track the product sales pipeline in bars and restaurants with Cegeka Field Sales App
When sales representatives check the assortment in bars and restaurants, they usually focus on 2 parameters: are my products available, and if so, at what...

Steven De Backer
CRM
Customer Engagement
January 08, 2024
Use case: How to make the most out of store checks with Cegeka Field Sales App
During a store check, sales representatives need to manage many tasks all at once, from checking parameters to replenishing shelves and closing new deals. The...

Steven De Backer
CRM
Customer Engagement
November 17, 2023
Use case: Optimize your daily route and planning with Cegeka Field Sales App
Sales representatives spend a significant amount of time on the road. By taking the shortest route, they can make more qualitative visits, visit more customers...

Steven De Backer
CRM
Customer Engagement
September 15, 2023
Use case: How to run on-site store checks offline on any device with Cegeka Field Sales App
Sales representatives are constantly on the road, visiting customers and doing store checks. This means they often find themselves in locations without a...

Steven De Backer
CRM
Customer Engagement
June 09, 2023
Improved product visibility with 'Product Performance' from Cegeka Field Sales App
You can make sales analytics – especially from store checks – more powerful thanks to the Product Performance feature, which fills in missing data in product...

Tom Moorgat
CRM
Customer Engagement
June 09, 2023
Cegeka Field Sales App helps brewers in the constant 'War for Attention'
Name familiarity and a great deal of exposure ensure greater consumption, turnover, growth, etc. Name familiarity is, in essence, life insurance for beer. “It...

Tom Moorgat