Laurent-Perrier boosts champagne sales with Cegeka Fearless Leader

Winning time and money

Fearless Leader supports automatic scheduling, route calculation, store checks, tracking, reporting, analysis, and forecasting, and is seamlessly integrated with Microsoft Outlook. In this way, Sylvie saves up to a full working day per week: “The app helps me schedule appointments based on map pins, automatically calculates the best route, and helps me navigate. That saves me precious time, traffic jam frustration, and even helps us cut fuel costs.

In addition, I have all the customer data at hand in the app, which makes it easy to prepare my visits and respond to possible questions in the store. During the visit, I can jot down quick notes, register orders, and take pictures of the shelves. All the information is saved in the customer file for my later reference. Even if my internet connection fails, which often happens in supermarkets, the data is stored safely.”

Real-time insights to boost sales

Sylvie is not the only one to benefit. Sales & Key account manager Stijn de Graaf too has real-time access to exactly the same data – and much more. All checks, comments, and orders are logged in the office systems right away, giving him a crystal-clear overview of every detail per customer.

“I no longer have to update lists, compile reports, or send Excel sheets,” says Sylvie. “My colleague Stijn gets a perfect overview of sales, price agreements, rotations, out-of-stock issues, sales promotions, etc. He even sees how our champagne is presented in every store, thanks to the pictures.”

Happy sales reps, happy customers, and more sales

“Cegeka Fearless Leader was built to help sales reps at food and beverage companies to focus on what really counts: visit as many customers as possible and maximize the time you spend with them, rather than on administration. That invariably leads to a happier sales team, satisfied customers and, last but not least, more sales,” Tom concludes.

Up and running in no time

“Fearless Leader has been developed specifically for the Fast Moving Consumer Goods market, accumulating over 10 years of experience in that sector,” explains Tom Moortgat, business development manager at Cegeka. ”It provides a seamless, standard workflow for field workers in FMCG that perfectly fits the way Laurent-Perrier works. So, all we had to do was upload the customer data to customize the app to their needs. As it’s a cloud application that is based on Microsoft Dynamics 365 and runs on any device, the app was up and running in no time.”

Mastering with ease

All the sales team then needed was a short training session to get started. Sylvie confirms the app is exceptionally user friendly: “I'm not really tech-savvy, but I mastered it with ease. And whenever we have a question, Tom is our single point of contact. He’s always around to help us out."