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Guide: CRM implementation

This CRM implementation guide helps you to set and develop a customer centricity strategy. 

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Implementation guide preview 

A solid CRM tool is the basis for building strong customer relationships. That is why we prefer to talk about customer engagement instead of CRM. 

 The implementation guide includes five parts: 

  1. Taking a closer look to the concept of customer centricity  
  2. Why we focus on customer engagement and what it includes 
  3. Advice on setting a customer centric strategy 
  4. An overview of common mistakes 
  5. Followed by an overview of possible success factors 

Download the checklist