Repetitive tasks and administration in retail and distribution are now widely completed with Robotic Process Automation (RPA). The most important evolution has been the mass migration to ‘intelligent’ ERP systems equipped with analytical and predictive capacity based on AI and machine learning.
Big data is also used in the distribution sector to improve customer centricity. When items are connected through the Internet of Things (IoT), this challenge becomes feasible. Getting to know the customer so well that we can predict their future needs and demand peaks – and thus work in a more targeted manner – is certainly one of the possibilities. And that’s especially true with a strong infrastructure and application partner such as Cegeka.