Cegeka_Logo Language Solutions Back Data solutions icon

Data & AI

Discover our different data solutions to help you become a data-driven company.

Website_Navigation_Applications

IFS Cloud

Building the applications to embed growth, innovation and agility.

Business Solutions

Business Solutions

Transform your business with Microsoft Dynamics ERP and CRM, integrated with Microsoft’s Power Platform.

Services Back Website_Navigation_IT_Team_Extension_3

IT Team Extension

The best IT professionals to support your projects.

Website_Navigation_Outsourcing-1

Outsourcing

Outsourcing your IT helps you to focus on your strategy.

Website_Navigation_Consultancy-1

Consultancy

The right skills and attitude to support the IT projects at your office.

Website_Navigation_Projects-1

Projects

Integrating the right digital solutions for your IT project.

Insights Back
Knowledge is our backbone

We believe in sharing our insights and expertise with you. Explore our resources and learn more about our products, services and industry trends.

Icons_Navigation_Case Studies-1

Case Studies

Step into the world of our delighted customers and see how we helped them achieve their goals.

Icons_Navigation_News Items-1

News

Stay in the loop with our company news, announcements, awards and events.

Icons_Navigation_Blogs-1

Blogs

Read our latest articles on topics ranging from technology, innovation, business and beyond.

Icons_Navigation_Webinars-1

Webinars

Be part of the action with our live or on-demand webinars, where our experts share invaluable knowledge.

Icons_Navigation_Ebooks-1

E-books & Whitepapers

Download our guides and reports on various aspects of technology and business.

About Us Back
shaping digital together

We work shoulder to shoulder with our clients to ensure technology drives impact when and where it matters most.

Start the journey with us
Icons_Navigation_Why Cegeka

Why Cegeka

Discover why more than 2,500 clients around the world choose to work with us, and stay with us.

Icons_Navigation_Cegeka&Society

Cegeka & Society

We develop innovative solutions with a positive impact on the environment, people, and society.

Icons_Navigation_Our Story

The Cegeka Story

In just over 30 years, Cegeka has grown from 30 people to a global company with 9,000 employees across 3 continents.

Icons_Navigation_Annual Report

Annual Report

See how our work makes a difference, explore the full annual report to learn more.

More Cegeka

Our Management

Corporate News

Contact & Locations

Back
Select language

Global   (EN)

Austria   (DE)

Belgium   (NL)

Belgium   (FR)

Denmark   (EN)

Germany   (DE)

Italy   (IT)

Romania   (EN)

Sweden   (EN)

The Netherlands   (NL)

United Kingdom   (EN)

United States   (EN)

Let’s get in touch
Cegeka_Logo Solutions Data solutions icon

Data & AI

Discover our different data solutions to help you become a data-driven company.

Website_Navigation_Applications

IFS Cloud

Building the applications to embed growth, innovation and agility.

Business Solutions

Business Solutions

Transform your business with Microsoft Dynamics ERP and CRM, integrated with Microsoft’s Power Platform.

Services Website_Navigation_IT_Team_Extension_3

IT Team Extension

The best IT professionals to support your projects.

Website_Navigation_Outsourcing-1

Outsourcing

Outsourcing your IT helps you to focus on your strategy.

Website_Navigation_Consultancy-1

Consultancy

The right skills and attitude to support the IT projects at your office.

Website_Navigation_Projects-1

Projects

Integrating the right digital solutions for your IT project.

Insights
Knowledge is our backbone

We believe in sharing our insights and expertise with you. Explore our resources and learn more about our products, services and industry trends.

Icons_Navigation_Case Studies-1

Case Studies

Step into the world of our delighted customers and see how we helped them achieve their goals.

Icons_Navigation_News Items-1

News

Stay in the loop with our company news, announcements, awards and events.

Icons_Navigation_Blogs-1

Blogs

Read our latest articles on topics ranging from technology, innovation, business and beyond.

Icons_Navigation_Webinars-1

Webinars

Be part of the action with our live or on-demand webinars, where our experts share invaluable knowledge.

Icons_Navigation_Ebooks-1

E-books & Whitepapers

Download our guides and reports on various aspects of technology and business.

About Us
shaping digital together

We work shoulder to shoulder with our clients to ensure technology drives impact when and where it matters most.

Start the journey with us
Icons_Navigation_Why Cegeka

Why Cegeka

Discover why more than 2,500 clients around the world choose to work with us, and stay with us.

Icons_Navigation_Cegeka&Society

Cegeka & Society

We develop innovative solutions with a positive impact on the environment, people, and society.

Icons_Navigation_Our Story

The Cegeka Story

In just over 30 years, Cegeka has grown from 30 people to a global company with 9,000 employees across 3 continents.

Icons_Navigation_Annual Report

Annual Report

See how our work makes a difference, explore the full annual report to learn more.

More Cegeka

Our Management

Corporate News

Contact & Locations

Global   Global EN Austria   Austria DE Belgium   Belgium NL Belgium   Belgium FR Denmark   Denmark EN Germany   Germany DE Italy   Italy IT Romania   Romania EN Sweden   Sweden EN The Netherlands   The Netherlands NL United Kingdom   United Kingdom EN United States   United States EN Let’s get in touch
Home Discover our latest blogs Discover our latest blogs Customer analytics: how to create a successful business case
Data & AI
1 minute reading

Customer analytics: how to create a successful business case

Customer analytics is all about extracting actionable insights from large amounts of customer data. This helps you grow, allowing you to take more targeted action to better serve customers and optimise business processes. But the investment required often means companies put off moving to this new way of working. In this blog, we explore how preparing a business case will give you more certainty about the benefits – financial and otherwise – of your plans.   

David Clijsters

David Clijsters

januari 25, 2023

We are all generating more and more data, and with it comes hidden value that can help your organisation move forward. A customer analytics platform is indispensable for analysing customer data and making predictions about the behaviour of potential and existing customers. Even with a good customer profile alone, you can answer questions such as: How will my customer behave in the future? Which type of customer will respond best to my marketing efforts? When will someone make a repeat purchase? When is the best time to approach this customer? This knowledge helps you get ahead of the competition.  

Discover how insight-driven working can benefit your organisation

The insights you gain from customer data lead to more informed decisions going forwards: whether around developing a new product or service, opening a second branch, or on using marketing and sales capacity as efficiently as possible. But as beautiful as solutions driven mainly by artificial intelligence are, when it comes to the bottom line, your investment in technology must obviously deliver value for your organisation. The best way to find out if a potential customer analytics investment will deliver is to prepare a business case.   

In particular, a good business case will delve deeper into the why. Particularly with larger, more costly projects, the advantage of this is that internal discussions become easier because you have the right supporting information at your disposal.   

What are the components of a good business case?    

You are more likely to convince a manager or budget holder of your position if you include the following points in your case:  

  • The background and rational for starting the project;
  • Its alignment with company objectives;
  • The other options you’ve considered; 
  • The expected added value of the project;
  • Key risks;
  • The investment needed;
  • Timing;
  • A cost-benefit analysis .

Of course, you cannot know everything. There will always be parts of your business case that depend on assumptions. Nevertheless, a comprehensive forward-looking calculation allows you to better estimate what the outcome will be.  

Need help developing your business case? 

Want to get an idea of what your business case could look like? Let our consultants work it out, and find out what you could save and what you could gain through actions aimed at customer retention, cross-selling and upselling.   

Want to know more about the benefits of customer analytics for your organisation? Contact us.

David Clijsters

David Clijsters

More of David Clijsters articles

Get in touch