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Connect to your customers with CRM

Today’s customers have high expectations. Customer satisfaction has become a key differentiator, and this means that businesses have to put customers at the center of every single activity. Doing so means connecting, streamlining and simplifying every interaction with sales, marketing and customer service to offer exceptional experiences – at the right moment via the right channel.

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Build a 360-degree overview of every customer

Understand your customers

Benefit from in-depth insights into the needs and preferences of your customers – for a perfectly tailored approach.

Anticipate what comes next

Predict next best actions using customer metrics, identify the most profitable customers and approaches, optimize your processes and scale up your sales.

Omnichannel communication

Offer customers exactly what they want – when they want it, online, offline and via the device of their choice.

Boost collaboration and productivity

Make well-informed choices, carefully crafted campaigns and fully transparent customer dialogues with a mobile-friendly digital workplace.

Connect your sales, service and marketing processes from end to end

  • Customer data platform

    Bring all your customer data sources together and log every customer-related action in one easy-to-access, mobile-friendly repository, for a 360-degree overview of every client across sales, marketing and service.

  • Customer self-service portal

    Rapidly provide customers with the answers and information they seek with an intuitive product, services and knowledge environment augmented by intelligent chatbots.

  • Digital selling

    Free-up time of your sales to engage more in human-to-human interactions and build lasting relationships with customers by generating the right offers, personalized experiences and within very short timeframes. Boost productivity and grasp every single opportunity with tools like conversation intelligence that automatically detects TODOs in phone call transcripts.

  • Omnichannel service

    From phone call, to e-mail, to chatbot, to video call, to mobile messaging, to conference call: let the customer decide exactly how they want to interact with your business and seamlessly shift between modes. Free your service team from low-value repetitive tasks so they can focus fully on human-to-human interactions.

  • Intelligent Marketing Automation

    Target your potential customers with the right personalized content at the right time through your customers’ channel of preference. Define automated customer journeys that are invoked automatically based on customer behaviour e.g. clicks or downloads on your website. Organize online marketing events and post about it on social media.

  • Automated field service

    Manage resources and assets, and automatically deploy technicians and resources for on site interventions and even proactively detect – and resolve – potential issues before the customer ever gets in touch using embedded IoT signaling and alerts.

Cegeka Fearless Leader

Improve your product visibility and achieve stronger results

Producers of food, drinks and non-food products such as pharmaceuticals, but also multi-brand field execution agencies can maximize their sales and service in retail and Out-Of-Home channels, thanks to the Cegeka Fearless Leader application.

Discover Fearless Leader

CRM Selection Guide

Atool for companies starting a CRM selection journey

Avoid high costs afterwards by choosing a CRM solution that really suits your company, now and in the future. It is important that you first carefully consider where you are now and where you want to go, and what your objectives and needs are.
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Get inspired

Want to learn more about the possibilities?
More insights

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februari 10, 2021

Bayer relies on Cegeka for IT transformation

To redesign their IT application landscape, Bayer called upon Cegeka for help. Both for development...

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All your Microsoft Dynamics 365 needs under one roof

Work more closely together than ever before. Transition to the market’s leading business platform in the cloud. Microsoft Dynamics 365: AI infused, brimming with functionalities, easy to use and scalable on the go.

The ins and outs of the entire Dynamics suite? We know them like the backs of our hands. We’ll gladly help select your best fit, regardless of where you are in your journey.

Need guidance in selecting the best fit for your company?

Get in touch for expert advice.

 
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