After going public, Italy’s premier supplier and distributor of fresh food decided that September 2016 was the perfect moment to renew its ERP.
Erik Maes, General Director Renta Solutions
Renta Solutions is an established brand in the Belgian leasing market. It offers leasing companies an IT platform that connects the entire leasing chain. The platform consists of 4 different solutions. Renta Solutions approached Cegeka to standardize this. The result is a textbook example of how Microsoft Power Platform and Dynamics 365 reinforce each other as well as the customer.
Renta Solutions originated from a number of leasing companies. In Belgium there are about thirty leasing companies that used to organize the workflow with dealerships and companies in their own way. To ensure that the entire process runs efficiently and uniformly, Renta Solutions developed a central platform that centralizes all solutions for leasing companies, dealerships, garages and the government.
This platform consists of four solutions: a purchase, maintenance and invoicing system and a fine platform. “This allows dealerships to manage all purchases, maintenance costs and invoices at different leasing companies in the same way,” explains General Director of Renta Solutions Erik Maes. “For the fine platform, we cooperate with the government in order to get the fines directly to the driver. In that way, the fine doesn't have to pass the leasing company nor the employer.”
“Our platform consists of four solutions: a purchase platform, maintenance platform, billing system and a fine platform.”
– Erik Maes, General Director at Renta Solutions
“The problem was that data silos arose between those different solutions. For example, one leasing company using different products in each solution had to be recreated for each solutions. It became difficult to follow up on existing and new customers and keep the data clean in each solution.”, says Erik Maes.
“In the early days of the company, we were able to follow-up on this face-to-face. We simply kept track of many things via Excel and email”, Erik Maes continues. “But as we grew, the need arose for technology to simplify that process. Moreover, the market in Belgium is limited: almost all leasing companies already work with at least one of our solutions. The only way to continue our growth domestically is to offer our customers access to the other solutions too.”
“As we grew, the need arose for technology to simplify our process.”
– Erik Maes, General Manager at Renta Solutions
In order to achieve that, Renta Solutions had to better understand the needs of its customers. So they had to gain insight into their customer base. “Obviously, we need centralized data for that, so I approached Cegeka with this challenge,” Erik Maes continues. “Cegeka proposed a combination of Microsoft Power Platform and Dynamics 365, after which I ended up with the Customer Engagement team. The unique thing about Cegeka is that they have a lot of expertise in the Microsoft ecosystem, and they can support the back-end of our existing platforms too.”
“The unique thing about Cegeka is that they have a lot of expertise in the Microsoft ecosystem, and they can support the back-end of our existing platforms too.”
– Erik Maes, General Manager at Renta Solutions
That turned out to be a great advantage when creating a master platform. “We had to collect and standardize all data from the existing solutions in one central customer data platform,” says Rob Hufschmitt, Solution Manager at Cegeka.
"The approach consisted of two phases. First we needed a user management platform that would allow to grant quick and easy access to the Renta Soltutions. This platform had to be custom built so we used the Microsoft Power Platform. Based on a license management system, users are given the necessary rights to access the correct Renta Solutions. The existing users were also implemented in the user management platform. Not a simple task, because the data silos were very scattered."
“In a second phase, we implemented Microsoft Dynamics 365,” says Rob Hufschmitt. “Because we had uniform data in the user management platform, we were able to link Dynamics 365 Sales to it. We use this to make data predictions, which provides insights for the sales department. And that's the biggest strength of the Microsoft ecosystem. The customization of Power Platform was linked with Dynamics 365 to build a comprehensive sales application, enriched with that data.”
"The customization of Power Platform was linked with Dynamics 365 to build a comprehensive sales application."
– Rob Hufschmitt, Solutions Manager at Cegeka
And that offers many advantages for Renta. “Now we can map out the needs of our customers much better”, says Erik Maes. “This way, we immediately spot opportunities for cross-selling. If leasing company X uses our platform for maintenance, but still goes directly to the garage for its purchases, we can also integrate them on the ordering platform. I now receive those insights and calculations in an easy way via a clear dashboard on my tablet.”
“Our entire workflow from lead management to onboarding and invoicing is now mirrored in the Microsoft Dynamics 365 Sales solution. We perform all our work in Dynamics, and all data is automatically synchronized with the individual solutions. This saves us a lot of time and energy, and allows us to work more efficiently and to continue to grow.”
Curious about what Dynamics 365 can do for your company? Let us know and we are happy to think along with you.
" As we grew, the need arose for technology to simplify our processes."