Van Marcke: creating a personalized customer approach with Microsoft Dynamics 365

About Company

  • Familiy owned with headquarters in Kortrijk (Belgium)
  • Specialized in bathroom fixtures & HVAC
  • Active in Belgium, France, Luxembourg, Switzerland and US
  • B2B and B2C

Challenges

  • Multi-channel business: B2B & B2C
  • Complex stakeholder structure
  • 300+ commercial persons
  • Uniform data management, visible in 1 tool
  • Project and opportunity handling

Results

  • 1 platform with 360 view on customer data
  • Commercial activities focused to customers with the highest potential
  • Personalized customer journey

Watch how Van Marcke creates a personalized customer approach with Microsoft Dynamics 365

 

HubSpot Video

 

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