David Clijsters

You don’t get loyal customers overnight. People are becoming increasingly informed, critical and demanding. If you want to stay relevant, you need the most...

Who are my best customers? In which group am I most likely to see my marketing and sales efforts lead to greater spending? How do I minimise customer loss?...

Customer analytics is all about extracting actionable insights from large amounts of customer data. This helps you grow, allowing you to take more targeted...

Whether you sell cars, bikes, phones, televisions or insurance, almost every business strives for a 360-degree customer profile. Yet according to Gartner, only...