A 360-degree customer view provides many benefits but often proves utopian in practice. It is therefore high time to opt for a more pragmatic way of working.
You don't get loyal customers overnight. People are increasingly informed, critical and demanding. If you want to stay relevant, you need the most complete customer view possible. Customer analytics helps you do this.
Customer analytics is all about extracting actionable insights from large amounts of customer data. That helps you grow because you can take more targeted action to better serve customers and optimize business processes.
More and more companies looking to grow are realizing there is information hidden in data they already hold. By using customer analytics, they come to light.
How does a data scientist use these popular technologies to get from data to action?
Artificial intelligence: your new right-hand man – in conversation with Kristel Demotte about data-driven and AI in the healthcare sector.
Composability is not a new concept. At its core, it is nothing more or less than software engineering according to the rules of the art.
A conversation with Kristel Demotte about repurchase analytics, data fabric, CDO as an instructor and more.
Discover concrete steps to follow when embarking on your next data project.
Ensure your transformation generates value from the beginning.
Explore how transform data silos into a centralized platform for growth, risk reduction and cost savings.
IIoT roadmaps, their obstacles and their opportunities. A conversation with Herbert Vanhove.
