Cegeka_Logo Careers Language Solutions Back
Solutions
Hybrid Cloud

Hybrid Cloud

Explore the added value of cloud adoption for your business.

Data solution

Data & AI

Discover our different data solutions to help you become a data-driven company.

RegulatoryCompliance_Visuals_Navigation (1)

Regulatory Compliance

Ensure GDPR & GxP compliance with our comprehensive solutions.

Cyber Security & Networking Solution

Cyber Security & Networking

With cyber resilience, your organisation becomes a bit more secure with each day.

Digital Workplace Solution

Digital Workplace

Hybrid workplaces that increases productivity and reduces costs.

Testing_Visuals_IconNavigation (1)

Quality Engineering

Ensuring seamless software, one Test at a time.

Cegeka Applications Services

Cegeka Applications Services

Building the applications to embed growth, innovation and agility.

Business Applications

Business Applications

Transform your business with Microsoft Dynamics ERP and CRM, integrated with Microsoft’s Power Platform.

5G_Citymesh

5G & Mobile Private Networks

Expertise and development experience to bring all the advantages of 5G.

Products and platform solutions

Products & Platforms

Software solutions that optimize business processes and drive success.

Services Back
Services
Website_Navigation_IT_Team_Extension_3

IT Team Extension

The best IT professionals to support your projects.

Outsourcing Services

Outsourcing & Managed Services

Outsourcing your IT helps you to focus on your strategy.

Website_Navigation_Consultancy

Consultancy

The right skills and attitude to support the IT projects at your office

Website_Navigation_Projects

Projects

Integrating the right digital solutions for your IT project

Industries Back
Industries

Our industry-tailored services are designed to address specific challenges and opportunities across different industries.

All industries
Website_Navigation_Agriculture

Agriculture

Cegeka has a deep understanding of the agri and food ecosystem and the opportunities it creates.

food-80-80

Food

Streamline operations, ensure traceability and maintain compliance.

Energy & Utilities

Energy & Utilities

The arrival of smart electricity grids will allow companies to take care of their own energy management

pharma-icon-80-80

Pharma & Life Sciences

Face the increasingly complex challenges in Pharma & life sciences with confidence.

Manufacturing

Manufacturing

Production chains are becoming intelligent networks with real-time track-and-trace systems.

Website_Navigation_Mobility

Mobility

Offer citizens, businesses and visitors a better experience by integrating the best digital solutions for mobility.

Insights Back
Knowledge is our backbone

We believe in sharing our insights and expertise with you. Explore our resources and learn more about our products, services and industry trends.

Icons_Navigation_Case Studies

Case Studies

Step into the world of our delighted customers and see how we helped them achieve their goals.

Icons_Navigation_News Items

Corporate News

Stay in the loop with our company news, announcements, awards and events.

Icons_Navigation_Blogs

Blogs

Read our latest articles on topics ranging from technology, innovation, business and beyond.

Icons_Navigation_Webinars

Webinars

Be part of the action with our live or on-demand webinars, where our experts share invaluable knowledge.

Icons_Navigation_Ebooks

E-books & Whitepapers

Download our guides and reports on various aspects of technology and business.

Icons_Navigation_Events

Events

Find out where we are going to be next, and register for our upcoming events.

CTG Academy

Academy

Enhance your skills with our expert-led training courses, tutorials, and certifications at our Academy.

Join our Academy
About us Back
shaping digital together

We work shoulder to shoulder with our clients to ensure technology drives impact when and where it matters most.

Start the journey with us
Icons_Navigation_Why Cegeka

Why Cegeka

Discover why more than 2,500 clients around the world choose to work with us, and stay with us.

Icons_Navigation_Cegeka&Society

Cegeka & Society

We develop innovative solutions with a positive impact on the environment, people, and society.

Icons_Navigation_Our Story

The Cegeka Story

In just over 30 years, Cegeka has grown from 30 people to a global company with 9,000 employees across 3 continents.

Icons_Navigation_Annual Report

Annual Report

See how our work makes a difference, explore the full annual report to learn more.

More Cegeka

Our Management

Corporate News

Contact & Locations

Back
Select language

Global   (EN)

Austria   (DE)

Belgium   (NL)

Belgium   (FR)

Denmark   (EN)

Germany   (DE)

Italy   (IT)

Romania   (EN)

Sweden   (EN)

The Netherlands   (NL)

United Kingdom   (EN)

United States   (EN)

Let’s get in touch
Cegeka_Logo Solutions
Solutions
Hybrid Cloud

Hybrid Cloud

Explore the added value of cloud adoption for your business.

Data solution

Data & AI

Discover our different data solutions to help you become a data-driven company.

RegulatoryCompliance_Visuals_Navigation (1)

Regulatory Compliance

Ensure GDPR & GxP compliance with our comprehensive solutions.

Cyber Security & Networking Solution

Cyber Security & Networking

With cyber resilience, your organisation becomes a bit more secure with each day.

Digital Workplace Solution

Digital Workplace

Hybrid workplaces that increases productivity and reduces costs.

Testing_Visuals_IconNavigation (1)

Quality Engineering

Ensuring seamless software, one Test at a time.

Cegeka Applications Services

Cegeka Applications Services

Building the applications to embed growth, innovation and agility.

Business Applications

Business Applications

Transform your business with Microsoft Dynamics ERP and CRM, integrated with Microsoft’s Power Platform.

5G_Citymesh

5G & Mobile Private Networks

Expertise and development experience to bring all the advantages of 5G.

Products and platform solutions

Products & Platforms

Software solutions that optimize business processes and drive success.

Services
Services
Website_Navigation_IT_Team_Extension_3

IT Team Extension

The best IT professionals to support your projects.

Outsourcing Services

Outsourcing & Managed Services

Outsourcing your IT helps you to focus on your strategy.

Website_Navigation_Consultancy

Consultancy

The right skills and attitude to support the IT projects at your office

Website_Navigation_Projects

Projects

Integrating the right digital solutions for your IT project

Industries
Industries

Our industry-tailored services are designed to address specific challenges and opportunities across different industries.

All industries
Website_Navigation_Agriculture

Agriculture

Cegeka has a deep understanding of the agri and food ecosystem and the opportunities it creates.

food-80-80

Food

Streamline operations, ensure traceability and maintain compliance.

Energy & Utilities

Energy & Utilities

The arrival of smart electricity grids will allow companies to take care of their own energy management

pharma-icon-80-80

Pharma & Life Sciences

Face the increasingly complex challenges in Pharma & life sciences with confidence.

Manufacturing

Manufacturing

Production chains are becoming intelligent networks with real-time track-and-trace systems.

Website_Navigation_Mobility

Mobility

Offer citizens, businesses and visitors a better experience by integrating the best digital solutions for mobility.

Insights
Knowledge is our backbone

We believe in sharing our insights and expertise with you. Explore our resources and learn more about our products, services and industry trends.

Icons_Navigation_Case Studies

Case Studies

Step into the world of our delighted customers and see how we helped them achieve their goals.

Icons_Navigation_News Items

Corporate News

Stay in the loop with our company news, announcements, awards and events.

Icons_Navigation_Blogs

Blogs

Read our latest articles on topics ranging from technology, innovation, business and beyond.

Icons_Navigation_Webinars

Webinars

Be part of the action with our live or on-demand webinars, where our experts share invaluable knowledge.

Icons_Navigation_Ebooks

E-books & Whitepapers

Download our guides and reports on various aspects of technology and business.

Icons_Navigation_Events

Events

Find out where we are going to be next, and register for our upcoming events.

CTG Academy

Academy

Enhance your skills with our expert-led training courses, tutorials, and certifications at our Academy.

Join our Academy
About us
shaping digital together

We work shoulder to shoulder with our clients to ensure technology drives impact when and where it matters most.

Start the journey with us
Icons_Navigation_Why Cegeka

Why Cegeka

Discover why more than 2,500 clients around the world choose to work with us, and stay with us.

Icons_Navigation_Cegeka&Society

Cegeka & Society

We develop innovative solutions with a positive impact on the environment, people, and society.

Icons_Navigation_Our Story

The Cegeka Story

In just over 30 years, Cegeka has grown from 30 people to a global company with 9,000 employees across 3 continents.

Icons_Navigation_Annual Report

Annual Report

See how our work makes a difference, explore the full annual report to learn more.

More Cegeka

Our Management

Corporate News

Contact & Locations

Global   Global EN Austria   Austria DE Belgium   Belgium NL Belgium   Belgium FR Denmark   Denmark EN Germany   Germany DE Italy   Italy IT Romania   Romania EN Sweden   Sweden EN The Netherlands   The Netherlands NL United Kingdom   United Kingdom EN United States   United States EN Careers Let’s get in touch
Home Discover our latest blogs Discover our latest blogs Digital feedback loops in the wholesale industry
ERP
Business Central
2 minutes reading

Digital feedback loops in the wholesale industry

Stijn Geeroms

Stijn Geeroms

October 05, 2021

Constant data streaming is the path to continuous improvement

Constant data streaming, updated every minute and in real time: this is what every wholesale business today dreams of having at their fingertips. Without getting a clear picture of the data, there is no stock optimization, no multi-channel strategy and no clear way forward. A constant data feed can provide insight, both internal and external and deep within the chain; it can help deliver superb service provision, recognize those employees who make a difference and provide a path to continuous improvement.

In a number of previous blogs, we have already discussed the vital role played by data in the modern wholesale industry. Data can help eliminate the apparent conflict between low inventory costs and optimal service and it can also facilitate additional services that give you that extra edge in acquiring and retaining customers.

Getting the most out of data calls for an IT platform that is both flexible and robust (like ERP, although that is too much of a narrow definition) and that enables you to capture and link data from various sources and systems, gain insights and observe patterns from it and convert these into the right actions and decisions. Dynamics 365 for Wholesale & Distribution is just such a platform. However, Dynamics 365 also goes further than that.

Digital feedback loops: the path to continuous improvement

Dynamics 365 for Wholesale & Distribution was inspired by a clear vision of how digital transformation should be: data has an undisputed leading role in everything that happens today. Businesses are constantly looking for ways to:

  • serve their customers better/faster/to meet their specific requirements
  • market their products or services more efficiently/cheaply
  • recruit the best employees, keep them happy and retain them

It’s been like that for years; nothing new about that. What is new is current technology and the vital role it plays in tackling these three challenges in a radically different way.

Enter the concept of “digital feedback loops”. The central idea is that data is key, and these days, data is absolutely everywhere. Unfortunately, it comes in a myriad of different formats and just as wide a variety of systems, both in the ‘cloud’ and outside. Businesses are now eagerly collecting vast quantities of data about customers and leads (web analytics, email, social media, customer service, etc.), about how products and services are marketed and used (via IoT sensors integrated into the products, the ERP system, sales figures, etc.) and also about employees (via Office 365, Microsoft Teams, social media such as LinkedIn, etc.). In fact, there is almost too much data available.

This is the challenge: linking all that data and gaining insight from it (or finding patterns) with the aim of doing things better, then capturing that new data set and distilling more in-depth insights from it, so you can fine-tune and improve operations even further. We call this reciprocating movement of data “digital feedback loops”.

But for all the data to be linked and feedback loops to be established, the data must be uniformly presented across all systems. Customers and products need to match in all systems and therefore all must be consistently maintained. “Correct” feedback loops can only be set up with clean, matching data, so that continuous improvement can be implemented in the right way. The benefits of doing this for a wholesale business include the ability to forecast more accurately, maintaining an omni-channel approach, resolving the “minimum cost/maximum service” conundrum, and so on.

Microsoft Dynamics 365 for Wholesale & Distribution is sometimes described as “an ERP system and a CRM package in one”, but it is much more than that. Dynamics 365 is actually a platform for diverse business applications (or sub-applications) built upon a uniform data model, which through the lens of an integrated application called PowerBI enables users to set up and use those feedback loops.DigitalFeedbackloop


New call-to-action

ERP Selectietraject

Stijn Geeroms

Stijn Geeroms

Sales Manager with over fifteen years' experience in business applications. Passioned about helping companies advance through software and technology so they can quickly respond to opportunities and the ever-changing market. Every company is unique, yet they are part of an industry. I believe that delivering an industry-specific solution with, on top of that, a focus on improving their unique strengths allows them to stay one step ahead of the competition.

More of Stijn Geeroms articles

Get in touch