Rolling out the red carpet with seamless parking

Hotel Casa Amsterdam is a unique multiuse environment that dynamically adapts throughout the year. During the academic season, the hotel primarily accommodates students at an affordable rate. In the summer months, it transitions into a full-service hotel catering to tourists and visitors. Additionally, the hotel hosts multiple corporate working sessions and private events, making it a highly versatile location.

What were the challenges?

Hotel Casa Amsterdam was facing several challenges related to its parking operations. Parking spaces were often underutilized, leading to reduced profitability. Managing the parking facility was complex due to the diversity of user types and inconsistent demand throughout the day and week. 

Guests and visitors experienced frustration from having to manually pay for parking at the front desk, resulting in long queues—particularly during peak checkout times. The manual entry process, which relied on scanning a QR code, further complicated reservations for upcoming guests, as there was no integration between the hotel management and parking systems. 

Despite having available space, some visitors were unable to access the parking facility due to a lack of real-time management. Additionally, users were occasionally blocked at the exit without clear reasons, leading to waived parking sessions and lost revenue.

Here’s how we tackled these issues with a holistic approach:

To address these issues, Capacity implemented its smart parking platform, delivering a series of key enhancements. The introduction of the Parking Brain with automated license plate recognition (ANPR) enabled seamless entry and exit for users. An entry terminal with a touchscreen was installed to provide self-service access for unregistered visitors. A digital payment kiosk was placed near the reception area, allowing guests to conveniently pay for parking during checkout. 

A custom-branded reservation portal was also introduced, allowing future guests and visitors to pre-book parking spots and avoid last-minute inconveniences. Furthermore, integration with ParkBee enabled the resale of underutilized parking spaces, boosting revenue and optimizing occupancy. 

Additional income streams were created through on-demand internal reselling to corporate tenants and offering subscription-based parking options for individuals. The system also supported differentiated parking policies and pricing strategies tailored to various user groups.

Did we break the barrier?

The implementation of the smart parking platform significantly improved the hotel's parking operations. Parking was transformed into one of the most profitable revenue-generating areas per square meter. Automation of parking management and payments streamlined operations, reduced staff workload, and eliminated the need for manual intervention. The overall guest experience was enhanced, with smoother parking processes contributing to higher customer satisfaction and improved hotel ratings. Finally, the integration of the parking system with the hotel’s broader management ecosystem resulted in a fully connected, efficient, and tech-driven environment.

Results & Benefits

• Maximized Revenue: Transformed parking into one of the most profitable revenue-generating area per square meter within the hotel.
• Operational Efficiency: Fully automated parking management and payments, reducing staff workload and eliminating manual intervention.
• Enhanced Guest Experience: Streamlined parking processes improved customer satisfaction and hotel ratings.
• Smart System Integration: Connected parking seamlessly with other hotel management systems, creating an efficient, tech-driven ecosystem.