Many gears make one machine
Over the past two decades, Aptco Group has grown considerably, from a handful of employees in the early days to 150 in 2023. “We operate mainly in Western Europe,” says Financial Controller Kevin Lichtert. “There are branches in Belgium, the Netherlands, France, Germany, Switzerland, and Austria. We also sell in-house manufactured equipment through local distributors in the U.S. and Hong Kong.”
“I like to compare Aptco Group to a machine with a dozen gears. Each gear focuses on what it is good at: selling, in most cases. To avoid fragmentation and create synergies at the group level, all overhead, from HR and logistics to marketing and administration, is covered by our HQ. For example, we all use the same CRM.”