Control and overview
Today, Novatech is equipped with a cutting-edge CRM that enables Petra’s team to tackle customer and employee issues faster than ever. “It even allows us to monitor how long it takes to solve issues,” she adds. “But the main benefit for us is the impact it has on efficiency, since all client- or account-related communication can now be handled via the CRM. Approval from account managers, for example, is often just a quick chat message away. And while the CRM is mainly an internal tool, our key customers have certainly noticed an improvement in terms of efficiency.”
Klaas concurs: “In the past, we had to make do with an Excel file that was admittedly comprehensive. However, there was no way to identify specific sales opportunities. And that’s exactly what you need when you want to grow. Now, we have a lot more control and a better overview. In the near future, we hope to make the system available via smartphone and tablet as well.”