Blogs
David Clijsters
CATEGORIES
Data & AI
January 25, 2024
Find your dream customer with AI-Infused Customer Analytics
Who are my best customers? In which group am I most likely to see my marketing and sales efforts lead to greater spending? How do I minimise customer loss?...

David Clijsters
Data & AI
January 25, 2024
AI-Infused Customer Analytics: how to create a successful business case
AI-Infused Customer Analytics is all about extracting actionable insights from large amounts of customer data. This helps you grow, allowing you to take more...

David Clijsters
Data & AI
January 17, 2024
Navigating AI-Infused Customer Analytics: 7 Steps to Boost Success
You don’t get loyal customers overnight. People are becoming increasingly informed, critical and demanding. If you want to stay relevant, you need the most...

David Clijsters
Data & AI
January 16, 2024
Why chasing a complete customer profile does not work
Whether you sell cars, bikes, phones, televisions or insurance, almost every business strives for a 360-degree customer profile. Yet according to Gartner, only...

David Clijsters
Data & AI
September 29, 2022
Understanding AI, Machine Learning, and Deep Learning
Today’s smart software is based on all kinds of technologies. For example, do you know the difference between artificial intelligence, machine learning and...

David Clijsters