Blogs
Cegeka Field Sales App
CATEGORIES
CRM
Customer Engagement
January 20, 2026
Operational excellence in action: How a unified CRM platform empowers business operations
As a Business Operations Manager, you’re the bridge between strategy and execution. Your mission: ensure that processes run smoothly, compliance is maintained,...
Glenn Fellows
CRM
Food
January 13, 2026
Beyond the clipboard: How a unified CRM platform solves retail audit challenges
Retail audit tools have long been digital clipboards; good at capturing data, bad at making sales representatives' jobs easier. The result? Frustrated reps,...
Glenn Fellows
CRM
Food
January 12, 2026
From hard work to smart wins: How a unified CRM platform transforms field sales
In food and beverage distribution, field sales teams are the lifeblood of growth. They’re on the road, visiting stores, building relationships, and fighting...
Glenn Fellows
CRM
Customer Engagement
July 31, 2025
Why isn't your field sales team performing the way you want?
Your team is scheduling plenty of appointments, visiting clients, and delivering pitches, but the results still lag behind expectations. Reps are losing too...
Steven De Backer
CRM
Cegeka Field Sales App
May 13, 2025
Cegeka Field Sales App: Essential Updates for Sales Managers
If you're a sales manager working with Microsoft Dynamics 365, you know the pressure. You’re expected to increase in-store execution, manage a growing team,...
Steven De Backer
CRM
Customer Engagement
April 29, 2025
The hidden cost of inefficient field sales: what’s it really costing you?
Let’s be honest — mornings for your field sales team often start with Google Maps, scrolling through Excel sheets, and hunting through emails to find that one...
Steven De Backer
CRM
Cegeka Field Sales App
April 28, 2025
Why your field sales team only sells 1/3 of the time — And how to change that
In field sales, time is everything. But most teams aren’t spending nearly enough of it doing what actually moves the needle — selling.
Glenn Fellows
CRM
Customer Engagement
April 10, 2024
Use case: How to manage sales promotions and other actions centrally with Cegeka Field Sales App
On top of their standard to-do list, sales representatives also carry out sales promotions and other actions, such as checking specific SKUs or conducting...
Steven De Backer
CRM
Customer Engagement
April 10, 2024
Use case: How to automate order processing with Cegeka Field Sales App
During a store check, sales representatives replenish out-of-stock products. There are several ways to do this, including a standard order, an ex-car delivery...
Steven De Backer
CRM
Customer Engagement
February 23, 2024
Use case: How to track the product sales pipeline in bars and restaurants with Cegeka Field Sales App
When sales representatives check the assortment in bars and restaurants, they usually focus on 2 parameters: are my products available, and if so, at what...
Steven De Backer