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Customer Testimonial - Beltaste

Beltaste shares the recipe for a successful ERP implementation.

Business

Anyone who likes to pick up a portion of fries on Fridays probably knows them: the frikandellen, hamburgers, or croquettes from Vanreusel or Oma Bobs. Behind those snacks is Beltaste, a Belgian family business that has grown over the past decades into a major player in the food industry.

Leading in Snacks

The story of Beltaste began in 1953, when Paul Vanreusel started a business specializing in artisanal charcuterie. In 1970, he switched to frozen snacks — a bullseye, as it turned out. Today, the family business sets the tone in its market, with brands like Vanreusel and Oma Bobs, and a growing private-label division. While Beltaste initially supplied mainly to the hospitality sector, retailers, bakeries, gas stations, and foodservice clients both domestically and internationally now also find their way to the snack producer.

 

Focus on Quality

How did Beltaste become the Belgian market leader in fried snacks?
“Through a strong focus on quality,” says Luc Slenders, PMO & IT Manager.
“To emphasize that focus, we already obtained an IFS certificate (International Food Standard) in 2006. That was quite an achievement 20 years ago. In the meantime, the hospitality and food sectors have become highly professionalized and now place very strict demands on their suppliers. The 375 employees at our three locations (Belgium, the Netherlands, and Hungary) work hard to meet our customers’ expectations.

Halal, Vegan, and Veggie

In addition to quality, flexibility and continuous innovation are also essential to stay ahead, says Luc:
“Contacts in the hospitality sector often change, retailers want to diversify and are looking for exclusive, high-quality products at competitive prices. And consumer eating habits are evolving too. We respond flexibly to that with new halal, vegan, and vegetarian products. Our R&D department also supports customers with custom recipes

 

 

 

 

The snack market is anything but static. We want to keep surprising and supporting our customers. And that requires a solid internal organization that can adapt quickly.

Solution

Growth, increasing complexity, and demanding customers call for a digital transformation. To professionalize processes and collaboration, Beltaste launched the “From Good to Great” program. One of the first ambitions: a new ERP-platform.

From Fragmented to Centralized ERP Landscape

“Beltaste was working with various IT systems, and we were heavily dependent on external partners,” explains Luc. “Moreover, the environment was outdated. We were hitting its limits.” Beltaste decided to replace the fragmented landscape with a best-of-breed ERP infrastructure.

The requirements:

  • A centralized system suited to the scale of a medium-sized family business.
  • Functionalities tailored to the food sector: traceability, recipe management, turnaround time, quality controls…
  • Robust capabilities to also support financial business processes.

Traceability Down to Pallet Level

On October 1, 2024, the new ERP platform went live. It drastically changed the way of working: no more spreadsheets or paper, but a fully digital production and logistics process.

One of the biggest advantages is traceability, says Luc:
“Previously, it was limited to the order level. Now, each pallet receives a unique barcode with information about the item, the batch, the expiration date, and the number of boxes — fully aligned with the GS1 standard.”

Reporting has also been automated. Luc adds:
“Everyone now has quick access to all the data they need. Our sales team, for example, can immediately consult sales figures and revenue per customer. Thanks to integration with Power BI, the reports are also a great help for pricing.”

 

References in Food

Microsoft Dynamics 365 Business Central
checked most of the boxes. By linking the Business Central backbone to Aptean software, Beltaste also brought in food-specific features — without the need for extensive customization. Cegeka was chosen to handle the implementation.
“They passed the selection process with flying colors, thanks to their impressive demo and strong references in the food sector,” says Luc.
“Throughout the project, it remained clear that our cultures were a good match.”

“We’re saving time and working much more efficiently — in production, in the warehouse, and also in sales. Our sales team has access to the data they need for customer follow-up at any time.”

Approach

The recipe for a successful implementation came in part from Luc, who already had quite a bit of experience with ERP projects.
“Such an implementation is not an IT project, but a business project,” he says.
His tips:

Create Ownership Among Your Colleagues

“We selected 13 key users from different departments and roles, plus a project leader. They were actively involved from the selection phase onward.”

“The approach was exceptional,” says Niels Habraken, Business Application Architect at Cegeka.
“The project leader and Luc deliberately chose to stay a bit more in the background so that the key users would truly take ownership. They collaborated with us, thoroughly tested the system, trained colleagues, and are still our main points of contact. This way, IT is fully relieved, and there’s a lot of in-house knowledge of the system.”

 

Ensure Change Management

“An ERP implementation demands a lot from everyone. That’s why we communicated openly with all employees. We clearly explained why the step was necessary, what exactly would change, and most importantly: what benefits it would bring them. And they were kept informed of the progress.”

 

Guard the Scope

“Phase 1 for us was simply replacing the old ERP system. We deliberately put expansions on hold.”

Now that the first phase has been successfully completed, Luc and his colleagues are rolling out the ERP platform to the location in the Netherlands, followed by Hungary. They also plan to integrate financial reporting and add more interfaces with Power BI and other apps — to quickly benefit from even more advantages.

 

Choose Quality Over Speed

“We prepared the transition thoroughly so that we wouldn’t have to make any fundamental decisions during the switch. For example, we critically reviewed our own processes: if something didn’t make sense, it had to change. Even during the implementation itself, we prioritized quality over speed to avoid rework. And we had a detailed go-live script, with a clear step-by-step plan outlining phases and responsibilities. Even our customers were informed.”

“The involvement of key users and the approach to change management were impressive. Everyone felt ownership of the new system. That led to very fast adoption.”

Do you have questions about this case or are you curious about Microsoft Dynamics 365 Business Central?

Don’t hesitate to contact us! We’re ready to think along with you and explore how we can take your business to the next level.

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Maud D'Havé

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