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Customer Testimonial - Konings

The ERP project that made Konings work differently

Business

750 people, 4 countries, 7 locations, 1.2 billion bottles per year, 1 problem: copacker Konings’ ERP system could no longer handle the complexity of their international operation.

Complex Blends

While others simply bottle what they receive, Konings has its own R&D lab. They develop complex blends — from premium whiskies to new energy drinks. They take a base and turn it into something new.

“We mainly focus on A-brands that bring innovative products to market,” says CEO Peter Heerwegh. Translation: when a new brand wants to test a new drink, they call Konings.

 

Digital Backbone

“We were working on Microsoft Navision,” says IT/OT Director Joris Claes — a system that did what it needed to do in the old world.

But after the succession of the COVID crisis, the war in Ukraine, and the election of Donald Trump as President of the United States, it became clear that an update was necessary. The old system struggled under the growing complexity of custom blends, international clients, and fluctuating markets.

Konings couldn’t respond quickly enough to market changes. A simple system upgrade wouldn’t be enough — Konings wanted a fundamental transformation.
“We realized we had to completely rethink our digital backbone,” says Peter.

Double Challenge

Konings faced a double challenge. First: What is the ideal ERP platform for a modern copacker, and which partner has the expertise to implement it properly?
“We reached out to partners we had worked with before,” says Joris. “We explained our problem and asked: what solution would you propose?”

Second: Every bottled product has different rates, depending on alcohol content, volume, and destination country — with rules that constantly change and vary by country. Standard ERP systems can’t handle that.

 

"We realized that we had to completely rethink our digital backbone."

Solution

Co-creation

Cegeka proposed working with Microsoft Dynamics 365 Finance & Supply Chain Management — a cloud-first, scalable solution. For the customs issue, they chose a creative approach. While other partners considered a third-party module, Cegeka suggested co-creation.
“We formed a joint venture. Together, we built a solution for customs and excise duties,” says Joris.

 

Fluctuating Volumes

The migration from Microsoft Navision to Microsoft Dynamics 365 Finance & Supply Chain Management brought tangible improvements.
“Our data is richer and more transparent, giving us greater insight into our processes,” says Joris. This way, Konings gains more control over the supply chain, from start to finish.

Automation also replaced a lot of manual work. The result: fewer errors, more transparency, and better control. Finally, the cloud provided Konings with the scalability it needed.
“If we ever need more processing power, the cloud allows for that too.” For a company with fluctuating volumes, that’s crucial.

 

“Our data is richer and more transparent, giving us greater insight into our processes.”

Approach

Ideal Test Case

Konings deliberately chose not to go for a big bang implementation. Instead, the brand-new factory in Genk (on the former Ford site) was the first to go live.
“A site like that is the ideal test case because you’re not confronted with legacy systems or old habits,” says Stefanie Laeveren, Business Development Manager at Cegeka.
Zonhoven followed afterward, and Breda is next. The full migration is expected to be completed by 2027.

 

A New Way of Working

During the project, Konings realized that new technology also impacts the organization. They were inspired by how Cegeka organized their teams.

“We used the transition as an opportunity to rethink our way of working as well,” says Joris. They decided to assign their own employees roles similar to those of Cegeka’s team members. This led to the creation of duos working together.

The idea: for every Cegeka expert, there’s a Konings employee sitting beside them. This way, Konings’ people learn everything they need to know. That knowledge and those roles stay within Konings — even after the project is completed.

Listening More

“I don’t see any difference between Cegeka’s external people and our own team,” says Peter. “There was never any finger-pointing. It was always: okay, we have this problem — how are we going to solve it?”

But Peter is also honest about what could have gone better.
“Sometimes we were too focused on holding on to our old ways of working instead of letting the new system do its job. Sometimes, it helps to just listen a bit more.”

His biggest lesson? Stick to the agreements.
“If you agree on a methodology, you have to stick to it. Cegeka introduced working in waves and sprints.”
In other words: making progress in small steps, with regular check-ins.
“We’re now applying that approach to other projects as well,” says Peter.

"Sometimes we were too focused on holding on to our old way of working."

Do you have questions about this case or are you curious about Microsoft Dynamics 365 Finance & Supply Chain Management?

Don’t hesitate to contact us! We’re ready to think along with you and explore how we can take your business to the next level..

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