Cegeka Field Sales App Now Available in Microsoft AppSource

Hasselt, Belgium — May 8, 2025 — Cegeka, a leading provider of IT solutions, today announced the availability of Cegeka Field Sales App in Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions.

The Cegeka Field Sales App (CFSA) is designed for field sales professionals in the food and beverage, fast-moving consumer goods (FMCG), and consumer packaged goods (CPG) industries. Built on Microsoft Dynamics 365 Sales, CFSA is a mobile-first solution that supports retail execution, sales performance, and route planning – on any device, even offline.

The Cegeka Field Sales App drives in-store execution excellence by giving field sales teams mobile access to product data, customer insights, and merchandising guidelines. The AI-driven multi-day route planning optimizes route and workforce planning, reducing travel time and increasing daily visits. Thanks to centralized customer and product data in Dynamics 365 Sales, the app ensures impactful and consistent customer interactions by simplifying management of promotions, campaigns, and contracts. Automated reporting and compelling dashboards offer execution visibility and enable sales teams to focus on performance and strategic activities.

“With the launch of our Field Sales App, we’re expanding our industry solutions portfolio,” said Stijn Geeroms, Vice President Business Solutions at Cegeka. “This app is designed specifically for the food and beverage sector. It leverages the capabilities of Microsoft Dynamics 365 to optimize field operations, improve in-store execution, and enhance route planning. This enables organizations to better align their commercial goals with real-time insights and improve overall efficiency, ensuring greater success in a competitive landscape.”

“Microsoft AppSource welcomes Cegeka Field Sales App, which joins a cloud marketplace landscape offering flexibility and economic value while transacting tens of billions of dollars a year in revenues,” said Jason Graefe, CVP, WW ISV and Digital Natives team at Microsoft. “Thanks to AppSource and line-of-business solutions from trusted partners like Cegeka, customers can do more with less by increasing efficiency, buying confidently, and spending smarter.”

Learn more about Cegeka Field Sales App at its page on Microsoft AppSource.