Cegeka Field Sales App: Essential Updates for Sales Managers

If you're a sales manager working with Microsoft Dynamics 365, you know the pressure. You’re expected to increase in-store execution, manage a growing team, and deliver real-time insights — all while trying to reduce admin overhead and improve data quality.

The upcoming release of the Cegeka Field Sales App is built to address these challenges. With a sharper focus on visit execution, prioritization, workflow speed, and data reliability, this next version marks a clear departure from incremental updates toward a more effective model for field sales execution - faster, more focused, and more responsive to real-world demands.

A Sales App your reps will actually want to use

We’ve redesigned the user interface from the ground up. Every screen, tap, and flow is optimized for sales reps — not back-office users. It’s faster, more intuitive, and dramatically easier to train on. Less friction means more consistent usage, higher data accuracy, and fewer calls to IT for support.

Built-in intelligence for store and assortment checks

Two areas where time is often wasted: store checks and assortment validation. With the upcoming update, both are now assisted by AI.

AI-assisted store checks help reps spot issues instantly — from shelf compliance to missing assets — and suggest immediate follow-ups.
AI-powered assortment checks flag gaps between contracted SKUs and actual presence on the shelf, turning routine checks into value-adding insights.

This is about empowering reps to act, not just report.

Introducing: Customer Priority Score (CPS)

One of the biggest challenges in field sales management is knowing which accounts need attention now. With the new Customer Priority Score, this update surfaces exactly that. The score is calculated using factors like sales history, visit cadence, in-store compliance trends, and more — giving both managers and reps a clear signal on where their time will deliver the highest return.

Performance that keeps up with the field

Speed matters. This release delivers noticeably faster sync times, faster load times, and a smoother experience across devices. The result? Your reps spend more time selling — and less time waiting.

Curious about all features of the Cegeka Field Sales App? 
Download our Factsheet to discover how you can empower your sales team and get all the insights you need about the app. 

Download now

Why this matters for sales leaders in the Microsoft Dynamics ecosystem

You’ve already invested in Dynamics 365 to centralize your sales operations and gain visibility. But for field sales, visibility depends on what your reps put in — and whether they actually use the system. This update closes that gap. It gives your team a tool they’ll adopt willingly and use consistently, while you get cleaner, faster data to manage and optimize your sales strategy.

Want to learn more about the features and benefits of this release? 

Schedule a demo to see how the new Cegeka Field Sales App can improve your field operations!

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