In the digital age, customers demand novel experiences in which they feel personally approached by your company. They want to believe that you are willing to invest in them on an individual level.

The key to achieving truly personalized customer journeys? Apply AI to your customer behavioral data and then funnel the resulting insights back into your sales and marketing processes in a digital feedback loop.

In a 40-minute presentation, Cegeka AI expert Kristel Demotte examines the digital feedback loop mechanics, using Sonova as an example. The second half of the keynote focuses on consumer behavior and personalized customer journeys. Don't miss it!