Why your field sales team only sells 1/3 of the time — And how to change that

In field sales, time is everything. But most teams aren’t spending nearly enough of it doing what actually moves the needle — selling.

In fact, recent studies show that sales reps spend just 32% of their time on revenue-generating activities, with the rest lost to admin work, disconnected tools, and inefficient planning.

Sound familiar?

We created this infographic to break it down and show what’s holding field sales teams back — and how the right mobile CRM can flip that script.

👉 Infographic - Empower your field sales team with a mobile-first CRM

The 3 biggest time wasters in field sales

Through our experience in food & beverage, FMCG, and retail, we’ve seen a few consistent blockers across the board:

1. Manual tasks and CRM overload

Reps are often asked to update multiple systems after each visit — CRMs, spreadsheets, reports, etc. This doesn’t just kill productivity — it drains motivation and reduces data quality.

61% of sellers say they’d be more productive if they didn’t have to manually enter CRM data.

2. Inefficient visit planning

Territory planning is often reactive and time-consuming. Without AI support, reps are left optimizing routes and prioritizing visits on their own.

Many teams lose hours per week on unoptimized travel.

3. Disconnected data and offline downtime

When reps can’t access customer history or product data in the field — especially offline — it impacts their confidence and ability to drive meaningful conversations. A truly mobile-first CRM must provide full offline functionality to keep momentum going in any situation.

A Mobile-First CRM Built for the Field

That’s where the Cegeka Field Sales App comes in. Built on Microsoft Dynamics 365 and powered by next-gen AI, our mobile-first CRM helps your team:

  Optimize multi-day routes and team calendars
  Automate store checks, orders, and feedback
  Work offline with full access to visit data and insights
 Centralize data across CRM, ERP, and analytics tools

👉 Get the full picture with our infographic

Cegeka Field Sales App helps teams spend less time on the road and more time with clients — without adding extra tools to their workflow.

See our solution in action

If you’re ready to help your field reps plan smarter, execute faster, and sell more, we’d love to show you how it works. Book a quick demo to see our solution in action or download our factsheet!