When sales representatives check the assortment in bars and restaurants, they usually focus on 2 parameters: are my products available, and if so, at what price? Sounds easy… but what if you have to keep track of the sales pipeline for dozens of products and even more points of sale? Fearless Leader gives sales reps complete visibility into the product sales pipeline, so they can efficiently perform assortment checks and take informed follow-up actions.
In addition to store checks , sales reps also run assortment checks. In this instance, they visit bars, restaurants, canteens, hotels, etc. to check if their products are available there, and at what price. Since these establishments are mostly privately-owned points of sale, sales reps have quite a bit of room to negotiate prices. But to negotiate effectively, they must know where their products are in the sales pipeline at all times.
How do you keep track of the sales pipeline of dozens of products across hundreds of points of sales? The answer: Fearless Leader.
Fearless Leader allows you to track the sales pipeline of every product in your assortment at every point of sale in your portfolio. When configuring the app, you can choose:
In this example, new products in the assortment or existing products that have yet to be introduced to the customer are labeled as ‘Unknown’. There are 2 possible follow-up scenarios:
When you revisit the prospect some time later, there are again 2 possible follow-up scenarios:
Finally, products that are no longer offered at the point of sale are labeled as ‘not present’.
As mentioned before, you can tailor your sales pipeline to your needs. Expand the above case with additional statuses such as ‘proposed’ right before ‘introduced’, for example. Or ‘reintroduced’ for products that have previously been rejected, but are now introduced again after getting a new design, composition, or extra visibility in a marketing campaign.
Fearless Leader gives you full insight into the sales pipeline by product and location. As a result:
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