Paid Advertising Specialist

Sales, Management & Support
Professional

Cegeka is looking for a proactive Senior Paid Advertising Specialist with a passion for technology in a B2B context. With your proactive mindset, you'll be responsible for the management and ongoing improvements of our digital advertising campaigns as well as building lead nurture workflows.

  • Set-up, optimize, and measure digital ad campaigns across multiple platforms with a clear testing approach (“fail fast”) and actionable analyses to drive awesome results -- maximizing ROI.
  • Measure the effectiveness of paid media strategies by reporting from a variety of resources, including Google Search Console, SEMrush, HubSpot Analytics, Google Analytics, …
  • Produce insights, reports and commentary to continuously deliver improvements in KPIs.
  • Unlock new opportunities and save valuable time through automation and machine learning, leveraging paid media management platforms and analyzing data at scale.
  • Understand the paid media landscape and be able to drive diversification of platform usage.
  • Build lead nurture workflows and play a leading role in our lead nurturing strategy.
  • Build trust and relationships with our stakeholders, lead on paid media campaigns through regular calls and/or meetings.
  • Work together with various Marketing colleagues in order to initiate well-considered paid media activities, mostly with a focus on lead generation, brand awareness and employer branding.

Wat breng jij mee?

  • You are passionate about digital marketing and helping others to drive their business growth.
  • You have at least a Bachelor's degree followed by minimum 5 years of relevant hands-on experience in paid media campaign management, preferably in an ICT B2B environment.
  • You have a proven track record with Google Ads (Search, Display, and YouTube), LinkedIn Campaign Manager and HubSpot Marketing Hub (especially lead nurturing workflows).
  • You are certified in Google Ads (specializations in at least Search and Display preferred), HubSpot and Google Analytics and you have a strong knowledge of SEO and web analytics, and how they all work together. You have some technical SEO chops, as well (HTML, Javascript, CSS, ...).
  • You know the world of paid media changes fast! To keep pace, you are all over the latest emerging trends, tools, and technologies. Reading industry blogs and case studies, then bringing them back to share and level up our team
  • You have excellent interpersonal and organizational skills.
  • You have a proactive “can do” mentality and you are solutions-focused.
  • You are comfortable managing deadlines for multiple deliverables and thrive in a fast-paced, open environment.
  • You are result-oriented with a strong work ethic.
  • You demonstrate alignment to our company values.
  • You are an excellent communicator, both in Dutch and English.

Wat hebben wij jou te bieden?

  • Cegeka is a strong and fast-growing company, where we are exploiting the latest evolutions in different IT domains. 
  • Cegeka has been awarded with the TOP Employer label. The development of our employees is key and top priority.
  • Depending on your own interests and initiatives, Cegeka offers various horizontal and vertical career paths
  • Teamwork in an open and dynamic atmosphere with room for new and fresh ideas and initiatives.
  • Tailor-made guidance! We offer different career paths, and together we look at how we can help you grow and develop in your career.
  • Learning and knowledge sharing are very important to us. 
  • In addition to the gross salary, a company car with fuel card, meal vouchers, group and hospitalization insurance, mobile phone contract, fixed expense allowance and powerful laptop, we offer you flexible working hours and a nice work / life balance. Thanks to our Flex Reward Plan, we can offer you tailor-made compensation.

Aspire to more: onze belofte aan jou

Je krijgt bij Cegeka alle ruimte om jezelf als professional verder te ontwikkelen. Samen realiseren we wat je écht wil betekenen voor onze klanten en collega’s. We nodigen je graag uit om met ons mee te groeien. In een ongekende veelzijdigheid aan uitdagende, betekenisvolle IT-projecten. Zet je stempel op projecten bij aansprekende klanten waarbij we het verschil maken. Aspire to more.


We werken hier altijd met elkaar samen. Intensief, met veel plezier en betrokkenheid. Binnen een cultuur gedreven door familiewaarden: vol vertrouwen, mensgericht, open, loyaal en respectvol. Met veel vrijheid en verantwoordelijkheid. Kom deel uitmaken van de volgende fase van een trots, succesvol, snelgroeiend, innovatief, Europees IT-bedrijf vol ambities.

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